political campaign strategists with 400+ election wins

Precision Politics gives your campaign access to virtually all digital advertising inventory, with the same precision voter targeting used by leading political digital ad firms — and pricing that runs considerably lower than theirs.

Your ads reach voters across connected TV apps like Hulu, Roku, Netflix, and Peacock; video platforms like YouTube; social platforms like Facebook and Instagram; and streaming audio like Spotify and iHeartRadio.

Voters will see your ads while watching TV, listening to music, browsing Facebook and other social media sites, checking a sports score, reading the news, or searching for a recipe. In short, your ads will reach voters every day, wherever they go online.

Elections won

Win Rate

National Pollie Awards

Why Buy Your Digital Ads From Precision Politics

We target only your likely voters.

We match that list to the advertising networks, so you’re only paying to reach voters who will actually vote.

Lower rates than the competition.

Our rates are 17–33% lower than those of other leading political digital ad firms. This means more of your budget reaches voters

Digital Ad Placement

DIGITAL CHANNEL	WHERE YOUR ADS WILL APPEAR
Social Media	Facebook, Instagram, LinkedIn, TikTok and Snapchat
Connected TV/Streaming	Roku, Peacock, Hulu, Fire TV, Netflix and Amazon Prime
YouTube	Desktop, Mobile and connected TV
Programmatic Ads	News sites, sports sites, weather, recipes, entertainment, and thousands of other sites
Streaming Audio and Podcasts	Spotify, Pandora, iHeartRadio, and podcast networks
Retargeting	Your own website visitors, wherever else they go online

Digital Ads for Every Budget

Static Ads

The lowest-cost format. A clean image featuring the candidate’s name and the office they’re seeking.

Animated Ads

Movement that attracts attention and room for multiple messages — the same benefits as a video ad, but at the lower price of a static ad.

Video

Roku, Peacock, Hulu, Fire TV, Netflix, and Amazon Prime.

Three types of Video Ads

Animated to video

Has the movement and multiple messages of a video ad, at a static ad’s price.

B-roll videos

Built from photos and footage you provide.

Talking head video

A video of you speaking directly to voters.

Where Digital ads persuade voters most

Research shows connected TV apps like Roku, Peacock, Hulu, Fire TV, Netflix, and Amazon Prime, and YouTube persuade voters most effectively, since motion and sound grab voters’ attention and let you deliver multiple messages in one ad.

For a smaller budget, Facebook paired with programmatic display works best. Facebook and Instagram reach voters where they scroll, while programmatic display reaches them everywhere else and matches your voter file more precisely than Facebook can.

What to Know About Facebook Advertising

Your campaign's Facebook page must be verified by Meta before you can run political ads on it. This usually takes only a few days, but occasionally takes longer. Start the process as early as possible.
Facebook and Instagram voter file match rates are lower than those for other types of digital ads.
To keep your ads consistently in front of voters, we use two buying methods. Facebook either charges a fixed CPM or lets you set a budget and bid in real time. In the final weeks before an election, CPMs often spike to $25–$35 or higher, making fixed rates unreliable. When that happens, we shift to budget-based bidding to maintain delivery.
Your likely voters are over 55, and older voters spend less time on Facebook and Instagram than younger voters, who have a much lower voter turnout.

Facebook advertising still belongs in almost every buy, because it still reaches voters — just not as effectively as connected TV, YouTube, or programmatic display.

Meta's Political Ad Blackout Period

Meta enforces a blackout period beginning exactly seven days before Election Day. During that final week, Meta blocks the submission of any new political, electoral, or social issue ads on Facebook and Instagram.

Ads that have already received at least one impression before the blackout begins can continue running through Election Day.

Pricing: Considerably Lower Than Other Firms

WHERE YOUR ADS APPEAR	RETAIL RATE
Facebook static ads (fixed CPM)	$12 CPM
Facebook video ads (fixed CPM)	$30 CPM
Programmatic display	$10 CPM
Programmatic video and pre-roll	$30 CPM
Connected TV	$50 CPM
Streaming audio and podcasts	$40 CPM
Retargeting	$10 CPM

Our rates are considerably lower than other political digital ad firms.

Let’s talk about building your digital ad plan.

How It Works

You tell us your office or jurisdiction, election date, budget, and flight dates.
You tell us your campaign goals: name ID, persuasion, negative/attack, informational, or a mix.
You tell us which weeks to emphasize — the ballot arrival week, or the final week before Election Day.
You send us your voter universe, or we build one for you, and we match it to the advertising networks.
We recommend the right creative mix for your budget — whether that’s mostly animated ads or a heavier allocation of video and connected TV ads on apps like Hulu, Peacock, and Roku.
We develop the proposed digital ad buy and share it with you.
You approve or modify the proposed buy. Once we reach agreement, we execute it — adjusting bids and refining targeting throughout the flight.
You can change the plan anytime, before it starts or while it’s running — though committing early protects your best inventory and keeps every option, including Facebook advertising, in play.
You get a real-time dashboard showing daily impressions, demographic breakdowns, and delivery.

Reach Out Early

For the Best Inventory

The earlier you talk with us, the more options you have. Reach out early and we’ll reserve the best inventory for your race across every channel — programmatic display, programmatic video, YouTube, connected TV, and Facebook — and build your media plan now. You can adjust the budget later as funds come in.

Don’t Wait on Facebook

Inventory tightens as Election Day approaches, and Facebook adds another reason not to wait: an ad needs at least one impression before the blackout period begins, and approval can take several days on its own.

We’ll Work With Your Budget

Tell us your budget, and we’ll build the plan to reach the most likely and most persuadable voters as often as possible — with the reach, frequency, and flexibility a later start won’t allow. Or ask us first, and we’ll tell you what it costs.

How to Get Started

Send us:

We will build a media plan and schedule a call to walk you through it.

Let's build your plan

Reach voters with digital ads beyond Facebook without overspending.

digital advertising

Meet our political campaign strategists with 400+ election wins. We create persuasive campaign mailers, digital ads, and strategies that turn voters into supporters, from city council to the US Senate.